{"id":17099,"date":"2024-01-30T13:53:22","date_gmt":"2024-01-30T13:53:22","guid":{"rendered":"https:\/\/microtest-semi.com\/an-exceptional-day-with-bfm-tv-at-the-heart-of-microtest-expertise\/"},"modified":"2024-04-01T09:38:03","modified_gmt":"2024-04-01T09:38:03","slug":"an-exceptional-day-with-bfm-tv-at-the-heart-of-microtest-expertise","status":"publish","type":"post","link":"https:\/\/microtest-semi.com\/en\/17099","title":{"rendered":"An exceptional day with BFM TV: At the heart of MICROTEST expertise"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17099\" class=\"elementor elementor-17099 elementor-15566\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-522f4c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"522f4c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe57925\" data-id=\"fe57925\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-445081d elementor-widget elementor-widget-text-editor\" data-id=\"445081d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At MICROTEST, being an expert in our field is not only a question of technical competence, but also of sharing our know-how with the world. In December 2023, we had the unique opportunity to open our doors to the BFM TV team. This experience was much more than a simple media encounter; it was a deep dive into our world, underlining the importance of communicating our expertise, even when we&#8217;re not accustomed to media exposure.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a91e782 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a91e782\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25a0a19\" data-id=\"25a0a19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ec96a3 elementor-widget elementor-widget-heading\" data-id=\"4ec96a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exploring the unknown :\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12cb9db elementor-widget elementor-widget-text-editor\" data-id=\"12cb9db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There&#8217;s no denying that technical expertise is the cornerstone of our success at MICROTEST, but communicating this know-how is another skill altogether. Facing the cameras of BFM TV was a challenge, especially for a family-run business that is not used to this kind of exercise. However, this experience has taught us that communicating our expertise is just as crucial as having it.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38d9f3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38d9f3b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d1a608\" data-id=\"8d1a608\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5bb92a elementor-widget elementor-widget-heading\" data-id=\"e5bb92a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Enriching lessons :\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58d0266 elementor-widget elementor-widget-text-editor\" data-id=\"58d0266\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lending our voice and image to present our business has been a deeply enriching experience. It allowed us to take a step back and understand what&#8217;s really important to us as a company. The need to simplify complex concepts, explain our approach and share our passion has strengthened our commitment to our work, our partners and our customers.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23350ba elementor-widget elementor-widget-image\" data-id=\"23350ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1536\" src=\"https:\/\/microtest-semi.com\/wp-content\/uploads\/2024\/01\/microtest-tournage.jpg.jpg\" class=\"attachment-full size-full wp-image-16434\" alt=\"\" srcset=\"https:\/\/microtest-semi.com\/wp-content\/uploads\/2024\/01\/microtest-tournage.jpg.jpg 2048w, https:\/\/microtest-semi.com\/wp-content\/uploads\/2024\/01\/microtest-tournage.jpg-300x225.jpg 300w, https:\/\/microtest-semi.com\/wp-content\/uploads\/2024\/01\/microtest-tournage.jpg-1024x768.jpg 1024w, https:\/\/microtest-semi.com\/wp-content\/uploads\/2024\/01\/microtest-tournage.jpg-768x576.jpg 768w, https:\/\/microtest-semi.com\/wp-content\/uploads\/2024\/01\/microtest-tournage.jpg-1536x1152.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-690b8e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"690b8e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-626a304\" data-id=\"626a304\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29e9844 elementor-widget elementor-widget-heading\" data-id=\"29e9844\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Spotlight on the challenges of 2024:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbd07f0 elementor-widget elementor-widget-text-editor\" data-id=\"cbd07f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This day with BFM TV was also an opportunity to highlight the challenges we face in 2024. We discussed the challenges facing the semiconductor industry, planned innovations and our commitment to quality and excellence. It was an exceptional opportunity to share our vision for the future and strengthen the trust of our customers.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51ffe0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51ffe0c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2121df1\" data-id=\"2121df1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f45fdd elementor-widget elementor-widget-heading\" data-id=\"9f45fdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Warm thanks to :\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5166abd elementor-widget elementor-widget-text-editor\" data-id=\"5166abd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We would like to express our deep gratitude to the dedicated team at BFM TV and OpenM\u00e9dia. Their professionalism, availability and kindness made this experience not only informative but also enjoyable. Their patience with our inexperience in the world of big media was remarkable, and we sincerely thank them for giving us this great opportunity.<\/span><\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b15bc7e elementor-widget elementor-widget-video\" data-id=\"b15bc7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=Xjlb_cH29kg&amp;ab_channel=Microtest&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4d3acd elementor-widget elementor-widget-text-editor\" data-id=\"f4d3acd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In short, this day with BFM TV was much more than just media exposure. It was an opportunity to grow, learn and share our passion with a wider audience. At MICROTEST, being an expert goes beyond our field of activity; it&#8217;s also about communicating, inspiring and building bridges between our expertise and the world around us.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>At MICROTEST, being an expert in our field is not only a question of technical competence, but also of sharing our know-how with the world. In December 2023, we had the unique opportunity to open our doors to the BFM TV team. 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